Gone are the days of brick and mortar companies. Internet is heralding a new age of Brick and Click companies, thus making Internet marketing the focal point of total marketing effort. We undertake effective online marketing campaigns and offer cutting edge solutions in Internet Marketing for the local as well as global market.
Merely having a website does not complete the task of Internet marketing. It might just get lost amongst the millions of others. You need to make a strong online market stand and expand horizons beyond competition.
Thus, we offer rich Internet Marketing solutions that provide following facilities:
Search Engine Optimization: Your website might be designed in best taste with latest technology but it might not generate relevant business traffic. This is achievable only if it is Search engine optimized. With our rich experience on various industrial platforms we have developed most comprehensive search engine techniques that ensure high search engine rankings for your website. Our technique incorporate effective SEO copywriting, link exchange and link building, interactive website development and effective online promotional campaigns.
Pay Per Click Campaigns: These are essentially part of search engine optimization but very crucial for a productive Internet Marketing effort. We carry out effective online ad campaigns. However, you actually do not pay just to have it there but only when website visitors click on it, i.e. a sale initiation action is induced. We specialize in PPC campaign management with Google Adwords Select and Overture systems. We manage and deploy your PPC campaign to accelerate qualified traffic, inducing high conversions rates and higher Return On Investment. To keep up your position in PPC listing we ensure that we reserve all the popular keywords for your website through aggressive PPC bid management program.
Research, Analysis and Tracking: We realize that ay marketing effort can only be productive if efficient research, analysis and post-performance tracking support it. We carry out comprehensive online as well as offline research before launching any Internet Marketing effort for your website. We carry out aggressive online researches through online surveys on lead generation, customer satisfaction index, customer loyalty, brand recognition, etc. Next step is the analysis phase wherein, we do complete SWOT analysis to realize market potential, market trends and competitor positioning. The last phase, tracking is the most important step. Tracking analyses the campaign performance by calculating the number of visitors to the website, click through rate, business queries generated, actual sales generated.
Banner Advertising: Even with all the latest technology incorporation the fundamental marketing concept of AIDA (Attention, Interest, Desire and Action) stands good. Keeping this in mind we design thoughtful banner campaigns for your website. Such that they have all attention getting elements, a call to action and give your website visitors a reason to click through. Thus generating business and enhancing profits.
Viral Marketing: This feature allows you to maximize profits in three ways:
- It enables online visitors to visit the portal and specify when they would like to receive information or promotions. - It offers customized informs, reminds or rewards to the customers.
- It also provides online facilities to collect individual subscriber data (such as birth dates) by an on-line survey and then schedule relevant marketing messages to be delivered on or around that date as appropriate.
